MOBAS TO THE RESCUE WITH A HELPING OF CHIPS

When the Children’s Integrated Playschemes (CHIPS) charity needed a website for free, it called upon the web wizards at Mobas to wave their magic wand.

Created for youngsters aged three to 19 with additional needs, CHIPS offers crucial support to over 200 families throughout the east of the Cambridgeshire, East Herts and Broxbourne by providing play and social opportunities for children and their siblings. CHIPS has come a long way since its launch as a pilot project in 1994, when it was developed by a group of parents working together with far-sighted social workers, which is why the charity’s Chair, Matt Cooper, contacted Mobas, the Cambridge-based integrated agency. Matt said: “Mobas helped us to realise our full online potential, opening our eyes to what we can offer now and in the years to come. We look forward to a long and bright future with our online presence in the safe hands of Mobas”.

Matt Cooper continues: “I approached Mobas as I felt that the charity had reached the point in its growth where it needed a strong website to support activities and fundraising. From my initial meeting right through to completion, it was clear that Mobas had a real passion for their work, and were extremely proactive in helping us develop plans for the website. Within weeks, the website had gone from specification to working concept, and soon after that we were uploading content!

“The system used to drive the website is superb – it allows us to completely manage all of the content while maintaining a professional and exciting looking website through the templates that were developed for us. For a fast-moving charity, it is important that we can make instant changes to the site, from using it to have rolling and constantly updating fundraising totals, through to sending out emergency information when the schemes are in operation such as adverse weather notifications. All of this simply would not be practical if we had to contact the designer every time content needed changing.

“Overall Mobas has been incredible; the skill and level of service has far exceeded any expectations we could have even dreamed of. Not only has Mobas helped us realise our vision for our website, but even helped us discover new ways that we can support the parents, carers and children through the internet. The help that Mobas offered did not stop at the website alone, they have helped us in so many other ways too: they offered us priceless branding advice and a very special relationship that we value above all”.

Mobas ideas without frontiers
www.mobas.com

T: +44 (0)1233 841699

Ends

Notes to Editors

• Mobas is an integrated communications agency based in Stapleford near Cambridge. Founded in 2003, its core services include advertising, design, media planning and buying, strategy, PR and digital marketing.

• On a revenue and client-count basis, Mobas is one of the fastest growing agencies in the East of England.

• National and international clients include Accor Group, Barratt Homes, Bupa, Countryside Properties, Durex, Greene King, Janssen Animal Health, Novartis, Novotel, Scholl, National Blood Service, Mercure and Hitachi

• Regional clients include Cambridge Building Society, Cambridge University Press, Care UK, Papworth Hospital, Peters Elworthy and Moore, Ranier Technology, Signify, Taylor Vinters and TuckerGardner

• CHIPS is a registered charity run and supported by a dedicated body of Trustees which works to ensure CHIPS’ growth, stability and future. Registered Charity No. 1069535

• The latest development of the CHIPS website is that it now offers a parent/carer support forum, where parents and carers can support one another, 24 hours a day. It also offers several other methods of support, such as a specialist teen group and Kidzone, a sibling support club. For more information visit www.chipsplay.org

Media contact: For further information, interviews or images please contact Mobas PR
E: hellena.barnes@mobas.com / valerie.amarmatthews@mobas.com
T: 01223 841699 M: 07808 789689

MOBAS APPOINTS MORE NEW TALENT

Mobas, one of the fastest growing integrated agencies in the Cambridgeshire region, is meeting market demands by strengthening its position in PR, media and design

At a decisive time when many companies are considering cutbacks, Mobas is expanding its integrated capabilities and brand offering with three key appointments in just one month. The injection of new talent will add weight to the already successful team, which works on brands including Accor Hospitality, Countryside Properties, NHS Blood and Transplant, Novartis Animal Health and Greene King. 

Mobas appoints more new talent

A tour de force for the Mobas PR team is Valérie Amar-Matthews, appointed as PR Senior Account Manager to handle all aspects of PR. Valérie comes from the Central Office of Information – the UK Government’s marketing and communications department – where she was an Account Manager at the regional East of England office. Prior to this, Valérie was an Account Manager at Myriad PR where she managed accounts and public affairs campaigns for Durex and worked with global PR teams for Group Scholl and SSL international corporate accounts.

Hellena Barnes, Head of PR for Mobas, said: “It’s been less than a year since we launched the PR arm and the expansion rate has been exceptional:  Mobas PR already looks after important Cambridge clients, such as TuckerGardner and PEM, working alongside national brands such as Accor Hospitality. We welcome Valérie with open arms – she is a true professional with PR at her heart and a finely tuned instinct to create campaign ideas and drive them forward. Her experience will be invaluable to the team and to our clients”.

Valérie added: “Having worked on well-established accounts within well-established teams since I started my PR career, this came as a fantastic opportunity to join at an early stage, when the business is already very successful yet the growth potential is tremendous”.

New to the Mobas Creative Studio is Junior Designer Laurence Abbott, fresh from Anglia Ruskin University Cambridge with a First in Graphic Design. Laurence said: “I am truly grateful for the opportunity to join Mobas. I have a love for editorial and type designing and hope to apply them accordingly in a commercial environment. Working for a company that designs as I want to design is very exciting, so I’m looking forward to a fast-paced future of creative challenges”.

Rebecca Burgess has been appointed Account Executive at Mobas. Whilst studying for an MSc in Marketing at Manchester Business School, Rebecca worked in a voluntary role as Junior Marketing Assistant and Researcher at The Savvy Partnership, a successful Manchester-based marketing consultancy. Rebecca commented: “It’s very exciting to start my career in a growing company with such an interesting and expanding client base – I am looking forward to the challenge of getting to grips with an exciting range of clients and working on multiple projects”.

Mobas ideas without frontiers

W: Mobas.com T: +44 (0)1233 841699

• Mobas is an integrated communications agency based near Cambridge. Founded in 2003, its core services include advertising, design, media planning and buying, strategy and digital marketing.
• On a revenue and client-count basis, Mobas is one of the fastest growing agencies in the East of England.
• National and international clients include Accor Group (including, Sofitel, Novotel, Mercure Ibis, Etap and All Seasons), Barratt Homes, Bluefin, Bupa, Countryside Properties, Durex, Greene King, Hitachi, Jagex, Janssen Animal Health, NHS National Blood Service, Novartis, Scholl, Thinc Group and Virbac.
• Regional clients include Cambridge Building Society, Cambridge University Press, Care UK, Fitnessworks Management Services, Life Fitness, Orthomimetics and Knowledge Solutions, Papworth Hospital, Rainier Technology, Signify, Taylor Vinters and Tucker Gardner..

THE MOBAS TOUCH – Mobas agency launches PR arm and signs six accounts in as many months

Based in Stapleford, Cambridgeshire, Mobas is one of the fastest growing brand, design and digital agencies in the region. The company’s decision to create Mobas PR has been a natural progression to expand its brand-width and offer a fully integrated marketing service.

Headed by Hellena Barnes, with almost two decades’ experience in media communications, the Mobas PR team undertakes project PR as well as retained PR across various sectors for regional clients such as TuckerGardner, Nitritex and Taylor Vinters, alongside recent assignments for international names such as Accor Hospitality.

Hellena said: “An undeniable asset for Mobas PR is that it also integrates seamlessly with the Mobas marketing, digital, design, creative and branding teams to maximise the impact of client campaigns. This invariably gives Mobas’ clients the competitive edge and enables us to communicate with a wider audience”.

Mobas ideas without frontiers

W: Mobas.com T: +44 (0)1233 841699

[ENDS]

Notes

• Mobas is an integrated communications agency based near Cambridge. Founded in 2003, its core services include advertising, design, media planning and buying, strategy and digital marketing.
• On a revenue and client-count basis, Mobas is one of the fastest growing agencies in the East of England.
• National and international clients include Accor Group (including, Sofitel, Novotel, Mercure Ibis, Etap and All Seasons), Barratt Homes, Bluefin, Bupa, Countryside Properties, Durex, Greene King, Hitachi, Jagex, Janssen Animal Health, NHS National Blood Service, Novartis, Scholl, Thinc Group and Virbac.
• Regional clients include Cambridge Building Society, Cambridge University Press, Care UK, Fitnessworks Management Services, Life Fitness, Orthomimetics and Knowledge Solutions, Papworth Hospital, Rainier Technology, Signify, Taylor Vinters and Tucker Gardner..

Mobas expands digital design team

Mobas, the Cambridge-based creative agency, has strengthened its digital design team with the appointment of specialist Web Developer Marcin Calka

Marcin joins a strong development team at Mobas and his injection of fresh ideas will be deployed across a wealth of new business won over the past few months, including major accounts with Cambridge Building Society, Countryside Properties and TuckerGardner.

Prior to joining Mobas, Marcin held the position of Web Developer at Golley Slater, where he was responsible for programming complete web solutions. With a focus on both bespoke back-end functionality and integration with third-party sites and services, Marcin has worked with clients such as Reed Specialist Recruitment, TK Maxx, THE Open University and English National Opera.

Theo Pantazi, Head of Digital Marketing at Mobas, said: “Marcin’s strengths lie in his extensive experience as a programmer, database designer and technical consultant, allowing him to effectively plan and develop high complexity projects for our clients. He will be a great asset to the Mobas digital marketing team”.

Mobas ideas without frontiers
W: Mobas.com T: +44 (0)1233 841699

[ENDS]

Notes

• Mobas is an integrated communications agency based near Cambridge. Founded in 2003, its core services include advertising, design, media planning and buying, strategy and digital marketing.
• On a revenue and client-count basis, Mobas is one of the fastest growing agencies in the East of England.
• National and international clients include Accor Group (including, Sofitel, Novotel, Mercure Ibis, Etap and All Seasons), Barratt Homes, Bluefin, Bupa, Countryside Properties, Durex, Greene King, Hitachi, Jagex, Janssen Animal Health, NHS National Blood Service, Novartis, Scholl, Thinc Group and Virbac.
• Regional clients include Cambridge Building Society, Cambridge University Press, Care UK, Fitnessworks Management Services, Life Fitness, Orthomimetics and Knowledge Solutions, Papworth Hospital, Rainier Technology, Signify, Taylor Vinters and Tucker Gardner..

Rob Bryant selected as CUTEC Marketing guru

MD Rob Bryant of creative agency Mobas has been invited to attend the Cambridge Technology Ventures Conference 2010 as an expert advisor

CUTEC is hosting its seventh annual Technology Ventures Conference (TVC) on 10 June at West Road Concert Hall in Cambridge. This year’s theme focuses on investment in the London 2012 Olympics and puts a spotlight on the technology and businesses about to enter centre-stage on the national and international sporting arena.

The exceptional line-up of presentations includes keynote speeches from Roger Mosey, BBC Director of London 2012 and Former Director of Sport; Arne Ljungqvist, Chair of the IOC Medical Commission and VP of the World Anti-Doping Agency; Graeme Obree, The Flying Scotsman World Champion Cyclist, and Mark Foster, Commonwealth Swimming Champion and eight-times World Record holder.

The TVC, which attracts high profile venture capitalists, entrepreneurs and angel investors from around the world, has this year expanded its conference with a competition to identify the most promising start-up companies in the UK and Europe. This is split into stages, from video pitching to facing the Investors’ Panel, with the most promising teams progressing to global competitions and all of the five finalists winning business development advice from Cambridge cluster organisations, such as Mobas, with expertise in high-growth businesses and advising market leaders.

Shreyas Mukund, Director of Development, CUTEC, said: “From our own entrepreneurial experiences, we at CUTEC believe that speaking to a select few experienced individuals during the early stages of building a company can make all the difference between success and failure. We will offer the five finalists of the competition the privilege of connecting with such individuals to discuss challenges they face in growing their company. Rob Bryant is one of those expert advisors within the Cambridge cluster and we are delighted that he has agreed to be our marketing guru”.

Based in Stapleford, Cambridgeshire, Mobas is one of the fastest growing brand, design and digital agencies in the region. MD Rob Bryant concluded: “The TVC brings together a unique mix of inventors and entrepreneurs and this award is designed to help teams raise their game across the board and better compete with incumbents in selected target markets. Mobas is honoured to be providing brand and marketing expertise, discussing the challenges and opportunities facing each of the five finalists competing on such an international level”.

Mobas ideas without frontiers

W: Mobas.com T: +44 (0)1233 841699

[ENDS]

Notes

• Mobas is an integrated communications agency based near Cambridge. Founded in 2003, its core services include advertising, design, media planning and buying, strategy and digital marketing.

• On a revenue and client-count basis, Mobas is one of the fastest growing agencies in the East of England.

• National and international clients include Accor Group (including, Sofitel, Novotel, Mercure Ibis, Etap and All Seasons), Barratt Homes, Bluefin, Bupa, Countryside Properties, Durex, Greene King, Hitachi, Jagex, Janssen Animal Health, NHS National Blood Service, Novartis, Scholl, Thinc Group and Virbac.

• Regional clients include Cambridge Building Society, Cambridge University Press, Care UK, Fitnessworks Management Services, Life Fitness, Orthomimetics and Knowledge Solutions, Papworth Hospital, Rainier Technology, Signify, Taylor Vinters and Tucker Gardner.

Key account managers move to Mobas

Mobas, one of the region’s fastest growing brand, design and digital agencies, based in Stapleford, Cambridgeshire, continues its steady growth rate with the appointment of Senior Account Manager, Sonia Lawrence, and PR & Account Executive, Martyn Abbott.

Sonia has been charged with servicing and growing one of the agency’s long-standing leisure clients along with optimising a new financial services account.
Sonia brings with her a blend of strategic, commercial and creative expertise from previous Client Director positions at London agencies Design Bridge (Branding) and Dunnhumby (Consumer Insight), and is excited to be putting this experience to good use for her new clients through the integrated approach offered by Mobas. Sonia’s previous clients include Muller, Unilever, Tate & Lyle and Irish Distillers.

Martyn’s role will see him working closely with both the Client Services Team and the Public Relations department on key accounts and campaigns. With a solid background in communications agencies specialising in the software and video games industries covering the UK and Europe, Martyn looks set to bring a new PR management and digital dimension to Mobas.

Mobas ideas without frontiers

W: mobas.com T: +44 (0)1233 841699

[ENDS]

Notes to Editors

• Mobas is an integrated communications agency based near Cambridge. Founded in 2003, its core services include advertising, design, media planning and buying, strategy and digital marketing.

• On a revenue and client-count basis, Mobas is one of the fastest growing agencies in the East of England.

• National and international clients include Accor Group (including, Sofitel, Novotel, Mercure Ibis, Etap and All Seasons), Barratt Homes, Bluefin, Bupa, Countryside Properties, Durex, Greene King, Hitachi, Jagex, Janssen Animal Health, NHS National Blood Service, Novartis, Scholl, Thinc Group and Virbac.

• Regional clients include Cambridge Building Society, Cambridge University Press, Care UK, Fitnessworks Management Services, Life Fitness, Orthomimetics and Knowledge Solutions, Papworth Hospital, Ranier Technology, Signify, Taylor Vinters and Tucker Gardner.

Mobas expands its creative team

Cambridge agency appoints Lisa Fisher

Mobas, the brand, design and digital agency in Stapleford, has strengthened its position as one of the fastest growing integrated agencies in the East of England with the appointment of talented designer Lisa Fisher.

Having relocated from Cheshire, Lisa joins the expanding creative team at Mobas from the award-winning Holidaybreak PLC, where she delivered branding, direct marketing, press advertising and exhibition designs for Eurocamp and Keycamp.

Lisa’s previous experience includes work at RedC Marketing with clients such as Bupa, Safeguard and Freemans. Lisa was also responsible for the re-branding of specialist communications company Ten Alps Publishing in Manchester, prior to its purchase by Bob Geldof.

A graphic design graduate from Newi in Wrexham, Lisa’s role at Mobas will capitalise on her artistic ability as she works closely with the marketing team to develop new creative concepts and designs for the company’s growing client base. Lisa said: “I am really looking forward to working on exciting projects at Mobas and to bringing some new design skills to the table”.

Mobas evolves identity for Nitritex Ltd

Leading Cambridge agency is appointed for 2010 brand evolution

Nitritex, the global providers of consumable cleanroom products, has realigned its identity and marketing position with brand specialists Mobas.

The brand evolution, which encompasses a complete marketing mix from creative concept through to PR, is set to communicate key messages to an international end-user audience in a highly technical, regulated and specialist target market.

Established in 1996, Nitritex has been building an unsurpassed reputation within the life sciences, micro-electronics and healthcare sectors. With brands recognised in global markets, the Suffolk-based company now has operations in North America, Asia and the Caribbean, servicing over 500 key customers worldwide with over 100 cleanroom products used throughout 40 countries and annual sales of £8 million. Roland Sore, Special Project Manager for Nitritex commented: “We are committed to delivering innovative solutions that consistently meet the most demanding criteria and user requirements across controlled and critical environments. Therefore, we work with companies that share our vision. Mobas is a superb brand fit: dynamic and forward thinking, a company that shares our ethos for excellent customer service and building long-term relationships for long-term success. We chose Mobas because of its extensive brand knowledge and ability to deal with all aspects of our marketing requirements, from brand evolution through to PR”.

Sarah Burling, Account Manager at Mobas, said: “Nitritex is in the perfect position to evolve and it’s an exciting time to be working with the Nitritex team in growing what is and will continue to be a successful product offering. The evolved Nitritex brand is bold and confident and I am certain that through use of the correct marketing mix, Nitritex will be able to target the end-user in a leading and powerful manner”.

Relocating Mobas

Due to expansion of the Mobas team we found ourselves outgrowing our workspace – so we relocated in November to larger premises in Stapleford, Cambridge.

Cambridge House,
65 London Road,
Stapleford,
Cambridge.
CB22 5DG

Mobas team continues to grow

Cambridge-based advertising agency appoints Kim Bithel

As one of the fastest growing agencies in the East of England, Mobas has continued steady growth with the latest appointment to its Client Services Team.

Public Relations graduate, Kim Bithel, joins the expanding Cambridgeshire company as Account Manager with the primary role of assisting in the development and management of one of the agency’s largest leisure accounts. Kim’s pivotal position will also encompass branding, design and interactive platforms.

Peter Chaloner, Client Services Director, comments: “Kim’s broad understanding of marketing, together with her astute experience in the leisure sector, will be invaluable to Mobas as we enter out next stage of growth.”

Kim brings a wealth of knowledge in both consumer and trade markets, having held account management positions at Toolbox Marketing and Ware Anthony Rust. With copywriting, project management, digital marketing and media buying assets under her belt, Kim has moved swiftly and successfully into marketing management and strategic development.