Mobas wins Novotel global online advertising campaign for 2008

Advertising agency Mobas has been appointed by Accor Paris to produce the global advertising campaign for Novotel Hotels.

Mobas is leading the creative for all concepts which will then be adopted by local advertising agencies worldwide, including those in Europe and Asia. The creative will be a mix of global brand awareness adverts and more local adaptable tactical product-focused advertising specific to each country.

Mobas will be providing each territory with comprehensive guidelines to ensure that the creative and the communication of each concept can be presented in a consistent and engaging manner.

The first of the adverts will be launched in February 2008.

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Transversal appoints Mobas for new marketing initiative

Mobas has been appointed to work on a new digital marketing initiative for Transversal.

Transversal (Cambridge UK) is the UK’s leading provider of multi-channel e-service solutions for customer-facing websites and contact centres. Their blue chip customer base includes Direct Line, JP Morgan, Sony PlayStation, Fujifilm, Unilever and MFI.

Mobas will be working with Transversal to communicate the TIIP platform across multiple channels. Mobas has a unique blend of creativity, design and copywriting skills, perfectly suited to software product literature.

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