Branding agency Mobas continues healthy relationship with Janssen Animal Health

Continuing a long-standing relationship, Mobas, the Cambridge branding agency, has been appointed by Janssen Animal Health to create the worldwide platform branding and campaigns for Fidavet, a new range of over-the-counter products from Janssen Animal Health.

The Fidavet range currently comprises two new products: Perloquan®, a natural remedy to help ease joint pain in dogs; and Cavalesse® , a natural product used to give horses a healthy skin when out to grass during the summer months. The overall look created by Mobas allows Fidavet to be a stand-alone brand with an instantly recognisable look. The new branding has been rolled out across several media channels including national press, printed client and vet materials, mailers and promotion for the launch conventions as well as design and production of an exhibition stand and the supporting material.

About Mobas

Mobas is an integrated communications agency based close to Cambridge and founded in 2003. Core services are advertising, design, web design agency, media planning/buying, strategy and digital marketing.

As well as Janssen Animal Health, Mobas’ national and international clients include Accor Group, Barratt Homes, Countryside Properties, Durex, Jagex, Novartis, Novotel, Rosetta Stone, Scholl, Thinc Group, National Blood Service and Hitachi. Local clients include Ranier Technology, Life Fitness, Cambridge University Press, Care UK, Papworth Hospital, Virbac, Orthomimetics, Knowledge Solutions, Signify and Taylor Vinters. On a revenue and client-count basis, Mobas is one of the fastest growing agencies in the East of England. For more information on Mobas visit www.mobas.com

Mobas’ first quarter 08 marked by new client acquisition and growth

Mobas, one of the fastest growing integrated advertising agencies in the region started 2008 on a high note. The agency has enjoyed a host of new account wins during the first quarter. A raft of new interactive projects have been completed and launched already this year. Equally a number of prestigious design for print projects have also been rolled out.

New work includes the roll-out of new global online advertising for Novotel Hotels France. Mobas created multiple campaigns targeting business-users and leisure-breakers, driving them to the new www.novotel.com website.

Other recent work includes Papworth Hospital with the design and launch of the new main hospital website www.papworthhospital.nhs.uk and also the Papworth Direct website www.papworthdirect.nhs.uk. The cambridge web design agency launched in 2008

In addition Mobas has been appointed by Countryside Properties to design their new development-specific websites and also consult on online marketing activity including PPC advertising.

Offline work includes the design and creation of new product literature and advertising campaigns for Novartis Animal Health.

In March Mobas was appointed by Jagex, a leading online games company based in Cambridge, for brand development work and the design of their new corporate prospectus.

As lead agency for Novotel UK, Mobas has had a busy year! Mobas recently rolled out the new brand in the UK across multiple media including print, outdoor, online and above- and below-the-line advertising. Mobas works with Novotel UK on all creative projects from brand development to new product initiatives. Mobas also works with each of the 30 Novotel UK hotels ensuring brand consistency of both local and national advertising and communication. Recent major projects include the development and launch of Meeting@Novotel, the chain’s innovative new meeting offering; outdoor airport and taxi advertising; and the creative for the above-the-line press campaign currently running in the national press.

Building on our growing reputation for creativity and project delivery with Novotel, Mobas now works on the Accor brand at a corporate level. Mobas also works on the Sofitel and Pullman 5-star brands, raising their awareness within the UK, and selling outbound destinations through e-marketing, direct mail and press advertising. Working across a wide range of brands and sectors, Mobas has developed a strong understanding and reputation in the competitive travel/hospitality market.

Triador Solutions, a commercial and domestic installation specialist, has enjoyed a makeover from Mobas with the launch of their new corporate identity and content-managed website www.triadorsolutions.com

This year Mobas has also refreshed and redesigned all microsites for Barratt Homes East London to reflect the new brand which was launched last year. Work can be seen at www.barratthomes-dalstonsquare.co.uk

Robin Bryant, MD of Mobas, commented “2007 was a year in which Mobas grew immensely, not only in the number of talented individuals that make up the agency, but also in our client base. It proved that Mobas is truly a team that produces the goods, and is more than happy to play with the big boys. We’ve got off to a good start this year with a string of account wins that we can be proud of. We all work incredibly hard and it shows in the product that is delivered to our clients and the results that our clients see. We are all only as good as our last job! Everybody at Mobas is looking forward to the future and continued success”.

Mobas has grown substantially in 2007 and has every plan to continue this growth. Acknowledging that it’s a competitive market, the agency believes that it’s hit a sweet spot with its current blend of individuals and that clients, and prospective clients, recognise this.

Mobas launches global toiletries brand for Novotel Hotels

Mobas the Integrated Advertising agency finished 2008 with an exciting, fresh new project for Novotel Hotels. Working with the Global Marketing Team in Paris, Mobas created the brand communication and launch items for Novotel’s new (N) range of eco-friendly toiletries that will be launched in over 60 countries across the globe.

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Mobas conceived a suite of marketing materials that are to be used in an adapt-and-adopt style by Novotel marketing teams across the world. The communication ensures ongoing consistency of the brand across hugely varying marketplaces.

The brand was created using aspirational imagery that expresses the natural core elements of the product range. Launch items include a two-minute brand video, exhibition stand, customer brochures and operational items to brief Novotel staff on the new product line.

As the leading creative agency for Novotel Hotels in the UK, Mobas has developed an in-depth and enviable understanding of the hospitality industry. Mobas has also worked on several of Accor Hospitality’s other brands including Sofitel, Pullman, Novotel, Mercure and Ibis as well as creating corporate material for Accor Hospitality itself.

“Mobas’ ability to fully understand a brief and the client’s requirements has enabled us to create powerful brand communication in record time, getting it right first time!” said James Wheatcroft, Senior Account Manager at Mobas.

“It’s a real pleasure to work with Mobas,” said Caroline Llopis, Communication Manager, Novotel Global Marketing. “They have the capacity to understand instantly the brand’s brief – and more. They can interpret the client’s unspoken thoughts and their first presentations hit the mark: modern, fitting the requirements, suited to individual hotels – and very fast. They always surprise me! And with Novotel, an international brand, it’s really interesting to work with an English agency for a truly global vision.”

For more information contact James Wheatcroft, Senior Account Manager at Mobas.

About Mobas:

Mobas is an integrated advertising agency based close to Cambridge and founded in 2003. Core services are advertising, design, media planning/buying, strategy and digital marketing.

National and international clients include Accor Group, Barratt Homes, Countryside Properties, Durex, Jagex, Novartis, Novotel, Rosetta Stone, Scholl, Thinc Group, National Blood Service and Hitachi. Local clients include Ranier Technology, Life Fitness, Cambridge University Press, Care UK, Papworth Hospital, Virbac, Orthomimetics and Knowledge Solutions, Signify and Taylor Vinters. On a revenue and client-count basis, Mobas is one of the fastest growing agencies in the East of England.

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Mobas is about solutions: solving your communications issues using our rare blend of creativity and expertise. We like a challenge and have never failed to take up the gauntlet, however leftfield the brief.

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